Art Direction & Design

Limited Edition Apa White Duo Packaging

I designed the primary and secondary packaging for the hero product of the Apa Beauty brand, a whitening kit. My goal was to exude opulence, innovation and modernity. The entire box has soft-touch lamination, the product name is foil stamped on the lid along with the blind debossed brand logo and a subtle pattern is stamped with a gloss UV on the base.

  • Role: Art Direction, Design & Production
  • Client: Apa Beauty
  • Year: 2015
  • Agency: CMYK+White, Inc.