Art Direction & Design

Invitation & Special Packaging

For the debut of Clinique’s Smart Custom-Repair Serum, I developed this silver packaging and invitation set. Everything was silver foil stamped, in order to emphasize the highly technological nature of the formula. This product’s selling point is that as a smart serum, it understands the particular needs of your skin and provides custom repair.

  • Role: Art Direction, Design & Production
  • Client: Clinique
  • Year: 2014
  • Agency: CMYK+White, Inc.

Clinique Smart Invitation
Invitation & Custom, Foil-Stamped Envelope
Clinique Smart Invitation
Invitation & Envelope Detail
Clinique Smart Packaging
Special Packaging for Members of the Press