Art Direction & Design

Holiday Promotional Piece

An advent calendar that was inserted into major newspapers on December 1st, as a promotional gift. The copy reads: "24 days until Christmas. Open one a day." Each bottle cap is a removable sticker, with a message underneath. This concept was created in collaboration with fellow interns during a summer program, and it went on to win Puerto Rico's top advertising award in its category.

  • Role: Concept & Design
  • Client: Heineken
  • Year: 2005
  • Agency: Y&R

Views of Promotional Calendar
Views of Promotional Calendar
Calendar Sticker Detail
Calendar Sticker Detail