Art Direction & Design

Identity Redesign

A leading aesthetic dentistry practice, with offices in NY and Dubai, who wanted an identity redesign in order to stand out. Both doctors are trendy, friendly and non-traditional dentists. I used bold colors for this clean logotype, an accompanying pattern, as well as specialty printing techniques like gilded edges and UV gloss coating, in order to communicate modern prestige.

  • Role: Design & Production
  • Client: Rosenthal Apa Group
  • Year: 2013
  • Agency: CMYK+White, Inc.

RA Brand Logo
New Logotype
Project 01b
Doctors' Business Cards
Project 01c
Stationery & Initial Branding System